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An examination of personalization in digital advertising
(University of Missouri--Columbia, 2019)
Paid advertisements on social media have become a powerful way for marketers to reach their target audiences. This study addresses how millennials experience, interact with, and react to personalized advertisements on ...
Texan City magazine health news : a content analysis
(University of Missouri--Columbia, 2019)
City magazines have a powerful role in convincing readers to take proactive health measures, however they rarely take advantage of their capacity to set their communities' public agendas. This study considered the health ...